Over my entrepreneurial journey, I tried various new offers but retired each one after a short time. Looking back, I realized that I made some key mistakes that other coaches can learn from to avoid the same pitfalls.
First, I set my expectations too high for each offer, seeing them as “the thing” rather than the first step in creating “the thing.” Instead, I should have learned from the delivery, listened to my clients, and improved them over time.
Second, I felt like an imposter, lacking in-depth case studies or experience in one specific area. But, instead of focusing on what I didn’t have, I should have focused on the needs of my clients and realized that I was uniquely qualified to help them.
Third, I didn’t seek support. Being self-sufficient is an admirable trait, but it can also lead to missed opportunities for growth. Having a coach, mentor, or peer group can provide invaluable insight and support to help you reach your full potential.
Finally, I was too attached to outcomes, which made it difficult to give my offers the time and space to ramp up. Instead, I should have focused on providing value to my clients and allowed my offers to grow and evolve over time.
By learning from my mistakes, you can avoid feeling underutilized and start selling your value as a coach. Remember to set realistic expectations, focus on your clients’ needs, seek support, and allow your offers the time and space to grow.
With these lessons in mind, you can create a thriving coaching business that provides the maximum value to your clients.