Have you heard a million and one conflicting pieces of advice when it comes to finding life-coaching clients? It can be overwhelming to know what to do first and what will actually work for you.
There’s good news and bad news.
The bad news is that there is no magic bullet for what will work.
The good news is that just about anything can work, you just have to start trying things out.
When it comes to building your client list as a life coach, it can be helpful to start with unscalable tasks and validate the things you try to ensure they are effective.
This approach can help you focus on what works and what doesn’t so that you can also build a solid foundation for your business.
Here’s how you can apply this framework:
Start with unscalable tasks
As a life coach, it’s important to focus on building relationships with potential clients. This means taking the time to connect with people one-on-one, whether that’s through a free consultation, networking event, or referral.
Actual human contact is the key here. If you’re going to spend time on social media, it’s with the goal of getting those early contacts.
These tasks are unscalable, meaning you can’t automate or scale them, but they are essential for building trust and rapport with potential clients.
Validate what you try
When you’re starting out, experiment with different marketing and outreach strategies to see what works best for you. However, it’s also important to validate these strategies to ensure they are effective.
For example, if you’re running Facebook ads, track your conversions and adjust your targeting and messaging based on what’s working. If you’re attending networking events, track the number of leads you’re generating and evaluate whether it’s worth your time.
Give yourself a specific frame of time and a specific goal.
Focus on what works
Once you’ve validated what works, focus your time and energy on these strategies. This might mean doubling down on networking events that have generated the most leads or creating more content that resonates with your target audience.
By focusing on what works, you can maximize your efforts and avoid wasting time on strategies that don’t produce results.
Once you’ve built a solid foundation for your business and validated your strategies, you can start to scale your efforts. However, it’s important to scale strategically and avoid trying to do everything at once.
Instead, focus on the strategies that are most effective and find ways to automate or delegate tasks that are time-consuming or don’t produce results.
By starting with unscalable tasks and validating what you try, you can build a solid foundation for your life coaching business and attract the right clients. Remember to focus on building relationships and providing value to your clients, and success will follow.