As an entrepreneurial coach, it’s crucial to know where you stand in the hierarchy of business. Do you consider yourself a tactician, a strategist, or an executive? Understanding the distinctions between these roles is key to identifying your strengths and weaknesses, and ultimately growing your business.
At the most fundamental level, a tactician is someone who knows how to use the tools to achieve a particular goal. For example, a coach who is skilled at the tools of holding space, asking questions, and actively listening is a tactician. But knowing how to use the tools is just the beginning.
A strategist takes it to the next level. They not only understand the tools but also why they work and how to use them to achieve various goals. A strategic coach, for instance, would not just know how to run a coaching session but also understands how to use the structure of the coaching offer to help their clients better achieve their goals.
An executive takes it even further. They use their knowledge of tactics and strategies to set business goals and direction, and they lead a team to execute on that plan. A coach operating at an executive level (CEO) would not just know how to coach a client and set up an engagement structure for client success, but also set a goal for increased engagement, assign tasks to their team, and monitor progress toward that goal.
It’s crucial to identify where you fit in these three categories. If you’re a tactician, focus on building your skills and knowledge of specific tools. If you’re a strategist, you need to focus on understanding how to use those tools to achieve business goals. If you’re an executive, your focus should be on setting those goals and leading your team to execute them.
Remember, it’s not just about knowing the tools; it’s about using them strategically to achieve your goals. By doing so, you can take your business to the next level and achieve the success you desire.