As a life coach, you probably take great pride in your expertise and the high-quality work you deliver to your clients. However, you may have noticed that being good at what you do isn’t always enough to bring in the income you deserve.
The truth is, you don’t get paid for being good. While it’s certainly important to continually upgrade your skills and deliver excellent results, the way money actually hits your business bank account is through selling.
Now, before you cringe at the thought of pushy sales tactics, let me clarify. Selling isn’t about manipulating or tricking people into buying something they don’t need. It’s about listening to what your clients want and need, and then showing them how your skills and services can help them achieve their goals.
In other words, selling is serving. It’s about connecting the dots between what you do and what people want, and demonstrating the value of your services in a way that resonates with them.
This can be especially challenging for those of us who are naturally humble or introverted, and would rather let our work speak for itself. But the truth is, even if people know you’re amazing at what you do, they still need to understand how your expertise can benefit them.
So, if you’re struggling to attract clients or earn the income you deserve, it may be time to shift your focus from just being good to also being a great communicator and listener. Learn how to sell in a way that feels authentic and aligned with your values, and you may be surprised at how much your business grows.