Are you a life coach looking to package your services in a way that attracts clients and maximizes revenue? Here’s a definitive guide to creating effective life coaching packages.
Focus on Outcomes, Not Just Coaching
When designing your life coaching packages, focus on the outcomes your clients will achieve, not just the coaching sessions they’ll receive. Identify the specific problems your clients face and how your coaching can help them solve those problems. This will make your packages more attractive and compelling to potential clients.
Choose the Right Number of Packages
Offering too few or too many packages can confuse potential clients. It’s important to strike the right balance to make it easy for clients to choose the package that’s right for them. Consider the number of sessions and the duration of each session when deciding on the number of packages to offer.
Choose the Right Variety of Offers
Different offer types work in every niche. You might offer a 6- or 12-week 1:1 package for one offer, a 90-minute intensive for another, and a one-day group workshop as a different offer.
Consider Your Package Naming
Think carefully about how to name your packages. Don’t name them based on the features of your offers. Instead, name based on the desired outcomes. For example, ‘get respect at work’ is better than ‘boundary setting in the workplace’.
Do the Math
When pricing your packages, be sure to calculate your costs – including your time coaching and admin costs – to make sure you’re making a profit on each one. Calculate the margin for each package and adjust your pricing or offer if necessary. Look at how you could increase your margins without sacrificing client outcomes.
Listen to Client Feedback
Ask clients about their experiences with your packages and why they chose the one they did. Use this feedback to refine your offerings and make them more appealing to potential clients.
Focus on Why
When promoting your packages, focus on why your ideal client would choose each one. Highlight the specific benefits and outcomes they’ll achieve and how your coaching will help them get there.
Creating effective life coaching packages involves focusing on outcomes, choosing the right number of packages, considering package naming, doing the math, listening to client feedback, and focusing on why. Follow these tips to create packages that attract clients and maximize revenue.