Have you ever experienced having the exact thing you needed appear in your life at the exact time you needed it? It feels like magic, right? But as much as we love the idea of the universe conspiring to bring us exactly what we need, there are actually two other factors at work: your reticular activating system (RAS) and the seller’s marketing placement strategy.
Understanding the Reticular Activating System (RAS)
Your RAS acts as a filter for what information your conscious mind pays attention to. It selects only what is important for you to notice and keeps your brain from being overwhelmed by all of the information our senses are constantly absorbing. It’s the reason why you suddenly start to notice a specific make and model of car everywhere after you’ve bought one. Your brain has decided to pay attention to them, and that’s why the exact person, product, or service sometimes suddenly appears right when you need them.
Marketing Placement Strategy
Marketers spend a lot of time creating strategies to show up for their customers right when they need them by studying their customers. They use data, statistics, and demographics to place their marketing in places that people who are similar to their existing customers are likely to see it. This is why you might receive emails and offers for back-to-school clothes in the summer about 5 years after you’ve bought diapers and baby items from your local grocery store.
How to Magically Show Up for Your Ideal Clients and Customers
As an entrepreneur, you can take advantage of these two factors to magically show up for your ideal clients and customers. It starts with understanding your audience. Talk to them and ask them questions about that point in time when they became aware of the problem that needed to be solved. The magic point in time that their RAS started looking for solutions like yours, whether they knew they were looking for it or not. Then, you start showing up in the places they might be before or during that time. By doing so, when they are ready for you, you magically appear.
By understanding how RAS and marketing placement strategy work, you can use them to your advantage as an entrepreneur. Start by understanding your audience, and then show up in the places where they are most likely to see you. When they are ready for you, you’ll magically appear in their world, providing the solution to their problem at the exact moment they need it.
It’s not really magic, but it sure feels like it.