As a life coach, you likely have many great ideas for how to help your clients. But just having a great idea isn’t enough to create an offer that will sell. In fact, a ‘good solution’ almost always beats a ‘great idea’. Let’s take a closer look at why that is, and how you can create an offer that truly solves your client’s pain points.
Starting with the Pain
When you create an offer based on an idea, it’s usually based on what you can do and then made to fit what people need. You take your vision and find the problem it solves, then hope that the problem is painful enough that people are willing to pay for the solution. But this approach can be risky, as there have been many ‘great’ ideas that fail because they don’t solve a real need.
Instead, start with the pain point itself. What is the most pressing problem or challenge that your ideal clients are facing? What keeps them up at night? By focusing on the problem first, you can create a solution that truly meets their needs.
Applying Your Expertise
Once you’ve identified the pain point, it’s time to apply your expertise. What specific skills or knowledge do you have that can help your clients overcome this challenge? Don’t worry about trying to come up with a groundbreaking new solution. Instead, focus on providing a good solution to a real problem.
This approach has two benefits. First, it makes it more likely that your offer will sell, since it addresses a real need. Second, it positions you as a problem solver who can be trusted to help your clients achieve their goals.
Testing and Refining
Of course, creating an offer is just the beginning. You also need to test and refine it over time to ensure that it continues to meet your client’s needs. This means getting feedback from your clients and making adjustments as needed.
One effective approach is to offer a beta version of your program or service to a small group of clients. This allows you to get feedback in a low-risk environment, so you can make improvements before launching the offer to a wider audience.
Creating an offer that truly solves your clients’ pain points is key to building a successful life coaching business. By starting with the pain point and applying your expertise, you can create a ‘good solution’ that will sell. And by testing and refining your offer over time, you can continue to improve and meet the evolving needs of your clients.
Remember, it’s not about having a ‘great idea’ – it’s about providing a solution that meets a real need.