Many coaches make the mistake of thinking that their specialty is their niche. But here’s the thing: your coaching specialty is based on what you do, how you solve problems and the tools and methods you use to help your clients. On the other hand, your niche is based on the problem you solve and who you solve it for.
Let me give you an example. Say your specialty is leadership coaching. That means you have the skills and expertise to help your clients become better leaders. But that’s not enough to set you apart in the crowded coaching market. Your niche could be working with female entrepreneurs who struggle with delegating tasks to their team.
Now you have a clear focus for your coaching business. You know who you’re targeting and the specific problem you’re solving. And by specializing in leadership coaching, you have a unique approach that sets you apart from other coaches who work with female entrepreneurs.
The beauty of having both a specialty and a niche is that you can go deeper for your clients. You have a deep understanding of their specific problems and can provide tailored solutions that are unique to their situation. This makes you an invaluable resource for your clients and can help you build a loyal following of raving fans.
So if you’re still trying to figure out your coaching niche, start by looking at your specialty. What tools and methods do you use to help your clients? What problems are you best equipped to solve? Once you have a clear idea of your coaching specialty, you can start thinking about the specific niche you want to serve.
Remember, your coaching specialty and niche are not set in stone. As you work with more clients and gain more experience, you may find that your specialty and niche evolve over time. The key is to stay focused on solving specific problems for specific clients so that you can provide the most value possible.