As a life coach, you know that your services can help your clients achieve their goals. But sometimes, despite your best efforts, you struggle to convert potential clients into paying ones. The reason? A messaging problem.
In order for someone to choose to work with you, they need to believe that what you offer is the best path to getting the result they want. This is where the concept of the Linchpin Belief comes in.
By understanding the broader context of why your audience might choose to work with you, you can identify their Linchpin Belief. This is a specific key messaging that acts as a domino, where once someone believes it to be true, your offer becomes the obvious next step in working towards their desired outcome.
To discover your audience’s Linchpin Belief, you need to ask yourself some important questions. What are their goals and motivations? What are their challenges and pain points? Who are your indirect competitors or alternatives they might be considering?
Once you understand your audience’s Linchpin Belief, you can use it in your content marketing efforts to help them understand why the way you approach solving their problem is the best path to getting the result they want.
By becoming the trusted authority on your topic and helping your audience understand something in a new way, you become the obvious choice for helping them solve their problem. So, take some time to identify your audience’s Linchpin Belief and use it to convert your ideal clients.