Today, I want to talk about creativity.
It’s a word that gets thrown around a lot, but what does it really mean? And more importantly, how can it benefit your coaching practice?
Firstly, let’s clear up a common misconception: creativity does not necessarily mean being artistic.
As I often tell my students, everyone is creative in their own way. It might be through their words, their cooking, their fashion choices, or even the way they structure their day.
What matters is that you are taking an idea in your mind and bringing it to life in some tangible form.
So, why is creativity important for coaches?
Well, for starters, coaching is all about helping people reach their goals and achieve their dreams. And to do that, you need to be able to think outside the box and come up with innovative solutions to problems.
But beyond that, creativity is also important for your own growth and development as a coach.
As I shared in a recent social post, I pursued a degree in visual communications – even though I was not the most naturally artistic person in my family. But through that experience, I gained valuable skills in creative thinking and problem-solving that have served me well in my coaching career.
Whether it’s developing a new program or marketing strategy, or simply finding new ways to connect with and inspire your clients, creativity is an essential tool in your coaching toolkit.
So, if you don’t consider yourself an “artistic” person, don’t let that hold you back from embracing your own unique creative gifts.
Remember: your business is a machine that you are creating to make an impact in the world. And just like any machine, it requires creativity and innovation to function at its best.
So, what is your medium? How do you express your own unique creativity in your coaching practice?