Are you a life coach struggling to build your coaching business? Do you feel like you’re trying to put together the pieces of a puzzle, but can’t seem to make them fit?
You’re not alone.
Many coaches believe that if they just learn one new thing, everything will magically fall into place. But the truth is, there is no playbook for growing a coaching practice. There is no one size fits all solution.
Building a coaching business is more like building a machine than solving a puzzle. It’s a combination of skills and concepts that you use and work to improve over time. You have to try things out and see if they work, and if they don’t, you have to make them fit.
Every coaching business is unique, and there is no one right way to go about it. But what you can do is pull together dozens or even hundreds of little bits of learning, data, strategy, and tactics that you piece together to create your own custom business.
In the beginning, your machine might not be pretty or efficient. You might have some duct tape or chewing gum holding it together. There’s no instruction manual, and you don’t know the actual ins and outs of how other people’s machines work.
But that’s okay. Your goal is to make the machine run as rudimentarily as possible. Once it’s running, you can start trying things out to improve it.
The key is to find the parts that are causing the most friction, develop an idea for fixing them, and give it a try. Sometimes it will work, sometimes it won’t, but over time as you iteratively improve the machine, it starts to work more consistently.
And as your machine improves, it frees up more of your time, which you can use to come up with even more improvements or add-ons. You might even end up with multiple machines, all being run and managed by you or your team if that’s your goal.
The journey from the rudimentary machine to the shiny and efficient machine that other people want is a long road of constant improvement. But if you’re somewhere on that journey of building your coaching practice, the first question you need to ask yourself is “what do I want this machine to do?” The second question is “what do I need to fix next?”
Remember, there is no one right way to build a coaching business. It’s a combination of trial and error, learning, and constant improvement. So keep trying things out, and don’t be afraid to make mistakes. It’s all part of the process of building your unique coaching machine.