I want to talk to you about something that I know you’ve probably experienced at some point – feeling like you’re spinning your wheels with growing your coaching business.
It can be incredibly frustrating. You’re doing everything you’re supposed to be doing – attending networking events, posting thought leadership content on social media, growing and nurturing an email list, and hosting webinars – but it feels like you’re not making any progress. You’re stuck in a cycle of repetition, and it’s starting to feel like you’re going in circles.
But here’s the thing – sometimes going in circles can actually be a good thing, and sometimes it’s not. It all depends on whether you’re spinning a hamster wheel or a flywheel. And as coaches, we want to be spinning a flywheel.
So how do you know what wheel you’re on? With a hamster wheel, you have to exert the same amount of effort to continue to move forward. It’s a constant struggle, and you never seem to get ahead. But with a flywheel, things are different. Yes, it’s hard to get started, but as time goes on, you need to exert less and less effort to keep the wheel moving forward. Why? Because of leverage.
Leverage is the key to building a flywheel in your coaching business. It’s about finding the strategies and tactics that allow you to get the most results for the least amount of effort. And here’s the best part – once you’ve built that leverage, your business will start to grow almost effortlessly.
So how do you build leverage in your coaching business? Here are a few ideas to get you started:
- Focus on your strengths: As coaches, we all have areas where we excel. Focus on those areas and find ways to leverage your expertise to attract new clients and grow your business.
- Leverage your audience: Your email list and social media following are powerful tools for growing your coaching business. But instead of just using them to promote your services, find ways to provide value to your audience. That way, they’ll be more likely to engage with your content and share it with others.
- Leverage your partnerships: Partnering with other coaches, influencers, or brands can be a great way to expand your reach and tap into new audiences. Look for opportunities to collaborate with others in your niche and build mutually beneficial relationships.
- Leverage your systems: Creating systems and processes for your coaching business can help you streamline your operations and free up more time to focus on growth and development. Look for areas where you can automate or delegate tasks to maximize your efficiency.
Remember, building leverage takes time and effort. But once you’ve created that flywheel in your coaching business, you’ll see exponential growth and success. So keep pushing forward, and don’t be afraid to pivot and try new things along the way.